Your brand, made playable.
JetSetPlay creates custom game Editions for the moments that move relationships forward: the first touch, the meeting, the close, the launch, the thank-you and the room worth staying in.
For gifting · Sales · Partnerships · Collaborations · Live events
First Editions generally begin at 50 pieces. Custom proof before production. Designed in San Francisco.
The signature roll-up
A complete backgammon Edition
Concept DesignA complete house set
The chess Edition
Concept DesignThe tumbling tower
The poker Edition
The mahjong Edition
The dominoes Edition
The usual gift earns a thank-you. A game earns an invitation.
Most merch ends when it is handed over. A JetSetPlay Edition begins there.
Send it before the meeting. Put it on the table at the launch. Play it with clients. Release it as a collaboration. Gift it after the close.
The object carries the brand. The play builds the relationship.
Before the meeting
A first touch with a natural reason to respond.
In the room
A shared object that changes the energy at the table.
At the close
A partnership, investment or win marked in a way that invites what comes next.
After the moment
A useful, beautiful reminder that keeps the relationship visible and alive.
A sales tool that doesn't feel like one.
Send it before the meeting. Play it around the table. Gift it after the close.
For founders, sales teams, partnerships leaders and relationship-driven businesses, an Edition turns outreach, meetings and follow-up into something people can hold, play and remember.
Signal helps us understand the account, recipient, moment and desired next move. JetSetPlay turns that intelligence into the right game, brand world and reason to reconnect.
The game is what you send. The conversation is what it starts.
Brands, made playable.
Produced Editions
ProducedThe Signature Roll-Up
The studio signature: a leather roll-up backgammon board, chips, dice and case built as one object.
ProducedThe Hampton Edition
A travel Edition finished as a mailing tube, rolled board and pouch — made to be sent and gifted.
ProducedThe House Die Box
A detail piece: a leather die box with a checkerboard lid, built to live on the table between games.
Concept studies
ConceptTumbling Tower Study
A concept exploring a tumbling tower as a full brand world — packaging, printed blocks and a mascot.
ConceptHouse Set Study
A concept for a small family of games sharing one color, material and packaging language.
ConceptPoker Edition Study
A concept for a leather poker Edition — chips, cards and case developed as one presentation.
CONCEPT DESIGN. NOT COMMISSIONED BY OR AFFILIATED WITH THE FEATURED BRAND.
One game. One audience. One moment.
Start with one remarkable Edition. Bring us the brand, audience, occasion and desired next move. JetSetPlay shapes the game, creative direction, proof, production, packaging and delivery plan around what the Edition needs to do.
First Editions generally begin at 50 pieces.
Gift it
For clients, partners, founders, teams and people worth thanking.
Launch it
For collaborations, limited drops and moments worth talking about.
Place it
For hotels, clubs, lounges and spaces where people gather.
Put it in play
For live moments that turn guests into participants.
Start with one Edition. Earn the next.
We don't put your logo on a game. We build the game from inside your brand.
We begin with the move, not the merchandise. Who is this for? Why now? What should happen next? The answer shapes the game, the world around it and the way it enters the relationship.
Read the Signal
Understand the audience, occasion, cultural context and desired next move.
Find the game
Choose the format that fits the people, behavior and moment.
Build the world
Translate the brand into color, language, motifs, pieces and packaging.
Make the Edition
Develop the concept, proof, production and reveal as one complete idea.
Put it in play
Gift it, launch it, place it, sell it or bring it to life in the room.
Signal finds the move. JetSetPlay makes it physical.
Not another backdrop. A reason to gather.
JetSetPlay turns a commissioned Edition into the center of the room: something guests can enter, play, personalize and remember.
Board Bar
A live play, finishing and gifting experience built around a custom Edition.
The Long Game Table
An invitation-only table for the clients, partners, founders or members a brand wants to know better.
Playable Drop
A limited collaboration launched somewhere people can play it, photograph it and take part of the world home.
The brand sets the board. The guest makes the next move.
Available for selected Bay Area briefs. Every activation begins with a custom Edition.
Ambition in the idea. Clarity in the making.
Brief the moment
Tell us who it is for, why now and what should happen next.
See the direction
Review the recommended game, brand world, scope and initial estimate.
Approve the proof
Approve the digital proof or physical sample before production.
Make the Edition
We coordinate production, packaging and the agreed delivery plan.
Concept directions are typically prepared within a few business days. Samples and production timelines vary with the Edition and quantity. Final scope and timing are always confirmed before commitment.
What can follow
An Edition can later grow into a live moment, a second game or, for qualifying larger programs, inventory held ready through JetSetPlay Reserve™.
Ask about ReserveThe game is what you give. Time to play is what they get.
A beautiful object is only the beginning. The real value is the table it creates, the conversation it starts and the time people choose to spend together.
Your next move
Who do you want to reach, and what should happen next?
Tell us the brand, recipient and moment. We will recommend how to make it playable.